Created in 1981 by Jean Marie Boursicot, The Night of the Ad Eaters quickly conquered France and the rest of the world.
More than 160 cities throughout the world sign on to the tour annually, from Tokyo to Paris, including as well Moscow, Santiago de Chile, Mexico City, Hong Kong or Geneva...
1981
 The first night, named Friandises ("Candies"), took place at the Kinopanorama. Five reels were presented made up of advertising films and trailers, dating from 1935 to 1981. Breakfast was included in the show. This first adventure became a success, THE NIGHT OF THE ADEATERS was born.
1982
Second year at the Kinopanorama. The audience becoming ever more numerous, two nights had to be organized. The show was renewed up to 99%, which has stayed an unchangeable rule. We presented 3 films which have become the classics of the Publivores : Fiat 131 with Bob, Perrier "La Main" and Ploum Ploum.
1984
The Grand Rex opens its doors to us : 8 hours of screening, four breaks with entertainment on stage, the bulk of the program is made up of retro adverts and, for the first time, we presented a silent film from 1904 : Moët & Chandon. THE NIGHT OF THE ADEATERS sets out on a tour : Lyon, Bordeaux, Milan and Geneva.
 1985
Two nights at the Grand Rex. The Fairy Fountains display opens the show. Munich and the Avignon Festival are added to the tour.
1986
Three nights at the Grand Rex. The audience continues to swell and become involved in the show which turns interactive. Brussels and Amsterdam fill out the tour.
1987
Four nights at the Grand Rex. For the first time, the saga of brands enthuses the audience. We present the histories of Eram, of Impulse and a panorama of detergents around the world. The trailer reels disappear from THE NIGHT OF THE ADEATERS and exist in their own right in a new show : THE NIGHT OF THE TRAILERS, intended for an audience of connoisseur film fans.
1988
United Colors of Benetton sponsors the program, which enables us to present to the audience a panorama of perfumes throughout the world as well as the stories of Woolite, Chanel and Gervais. The tour grows : East and West Berlin.
1989
THE NIGHT OF THE ADEATERS holds its "revolution" for two nights at the Zénith. Themes presented : choreography and advertising, Indian cinema and local advertising.
Histories : Levi's and Dim.
Montreal, Quebec, Sydney, La Réunion, Bilbao, Boston and Chicago join the tour.
 1990
Tenth NIGHT OF THE ADEATERS. For this great festival, the Palais des Congrès welcomes us. The risk was huge, but so was the success. A new city : London.
First televised broadcast of the show : Canal+ devoted a full night to us.
1992
Athens and Warsaw are the new cities of the tour. This time it was France 2 which rebroadcast THE NIGHT OF THE ADEATERS in the context of the 25th hour, the audience playing a full part in the show.
1993
The program includes ever more films from the Eastern countries, and Asia offers us the most interesting creations.
 1994
Jakarta, Moscow and St Petersburg allow us to expand our international tour. THE NIGHT OF THE ADEATERS pays homage to two humanitarian organizations : Amnesty International and Greenpeace. Australian and South African creations dominate international productions.
1995
Over 200.000 spectators worldwide, and new cities : Hong Kong, Bucharest, Copenhagen and Beyrouth. Perrier becomes the official sponsor of the French tour.
1996
The Night of the Adeaters extends its roadshows to Asia. The People's Repuplic of China and the Philippines welcome the event for the first time. Presentation of the first advertising film of movie history, dating back from 1898. Perrier remains the faithful partner of the event.
1997
Yugoslavia and the People's Republic of China are extensively representated in the Night of the Adeaters, Mexico City and Bangkok welcome the event!
1998
www.nightoftheadeaters.com website broadcasts the Night of the Adeaters all around the world, Advertising films celebrate their 100th birthday, Miko becomes the main sponsor of the event in France.
1999
Nineteenth year of the Magnum Night of the Adeaters, Circus is advertising too... The Baltic Republics make their firts appearance, Mongolia and Iceland welcome the event. Jean Marie Boursicot Movie Library is moving to the roof of the famous "Grand Rex" movie theater.
2000
Jean Marie Boursicot Movie Library celebrates the 20th anniversary of the Magnum Night of the Adeaters, along with the French Republic Horseguards, Paris City Hall, and a magical guest star, Chantal Goya, during three exceptional evenings at the Grand Rex. For the first time ever, Iraq welcomes the event with a huge success. Japan joins the big family of the Adeaters.
2001
The first Night of the third Millenium offers its aficionados four enchanting evenings at the Grand Rex : 2000 will be the year of the Adeaters ! The People's Republic of China is the guest of honour with an exceptional programme. For the first time, French and foreign associations of advertising professionals become active partners of the Night of the Adeaters, aknowledging and saluting this world-renowned event. At last, the Advertising Control Bureau (BVP), opens its doors and archives, offering us a large number of forbidden films. Korea, Taiwan, Macao and Malaysia join the Night of the Adeaters, which travels to Monaco and makes its grand come-back to Belgrade, after a few difficult years.
This section is being completed, please visit again.
| © CINEMATHEQUE JM BOURSICOT |
|
|
